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WatchMeThink: Understanding consumers is an untapped opportunity

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Alistair Vince, Chief Disruptor and COO at Watch Me Think (UK) provides natural, authentic insights. Research has found there is huge opportunity and lack of knowledge of what protein is and means to them. This is and untapped opportunity: companies can really take advantage of consumer insights – consumers put protein on a pedestal and it can do no wrong! Alistair Vince was speaker at the 9th Bridge2Food Protein Summit 2016.

More interest in proteins?
Then take a quick look here at the new programme of the 10th Protein Summit 2017, 26-28 September 2017 (France). This great 5-in-1 Summit will bring together 400 leaders, 75 speakers and 60 exhibitors in the food, petfood and feed industry from retail, brands, ingredients, processing, research and universities. An ideal place to shape new networks and business. The 5 Summits are:
– Plant-based Foods Summit
– High Protein Foods Summit
– Protein Ingredients Summit
– Protein Processing Summit
– Protein 2030 Summit
Or download your brochure here.

Till 30 June new applications can be made for the Protein Awards for the best new category, new product, ingredient or disruptive innovation.