Michele Simon, Executive Director of The American Plant Based Foods Association, a new trade group charged with educating and lobbying on behalf of the plant-based food industry, claims that the value of the companies active in marketing plant-based foods accounts for approximately $3.5 billion in annual sales. The following publications on www.plantbasedfoods.org and www.foodbusinessnews.net give a good insight into the strategy of the group and the economic relevance.

Sources:

http://www.foodbusinessnews.net/articles/news_home/Business_News/2016/03/Plant_Based_Foods_Association.aspx?ID=%7B73D00A78-091C-4302-8D30-2D6473DC5631%7D

https://www.plantbasedfoods.org/the-plant-based-foods-industry-contribution-to-the-u-s-economy