Not all consumers want same experience, but all want great taste

Not all consumers are looking for the same experience when it comes to plant-based products. Symrise understands that many consumers want an authentic dairy or meaty taste, while others are open to the natural taste of the source plant-protein.

In either case, the product must taste great!

Symrise is constantly watching the plant-based market and the consumers within. A recent study revealed that 50 per cent of consumers believe the current offering of vegan dairy products don’t taste good, highlighting a key barrier for the industry.

Find out more about Symrise’s market and consumer insights, along with their taste solutions for plant-based products, at Bridge2Food‘s Plant-Based Foods & Proteins Summit Europe June 21-23 in the Netherlands.

Summit information here.

Summit program here.

Summit registration here.

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