Job Description
Marketing Assistant
Events, Research & Communities for Plant-Based Foods & Proteins
Context
Founded in 2002, Bridge2Food is a networking business providing events, research, and community services. Bridge2Food focuses on the transition toward a plant-based foods diet. Driven by concerns around health, ethics, and sustainability, the world is shifting towards greater consumption of plant-based, fermentation, and other sources of protein as a proportion of the diet. This shift is being supported by various policy initiatives as the issue of food security rises. The major food producers are looking to service this demand with products that have better taste & texture, an attractive price point & enhanced nutritional profile.
Bridge2Food helps players across the value chain achieve this: from agriculture / ingredients / processing & machinery / research & development institutions and organisations / FMCG suppliers / retailers / investors. We help by fostering new connections across the value chain through our summits (Europe, North America & Asia); we help educate professionals through our academies (same geographies); and we help create communities like the Global Plant-Based Foods diet, allowing them to raise & address issues through our online ecosystem meetings. We also get involved in bespoke research projects that leverage the power of our network.
Bridge2Food has recently entered a strategic partnership with the Arc Network, global events, data, and information group focused on innovative collaboration tools that are sustainably guided. Arc’s investment into Bridge2Food is allowing the business to scale in terms of our operations and team, creating new, exciting employment opportunities.
Marketing Assistant
We are now hiring a marketing assistant to join our team. Our revenue model is attracting sponsors and delegates to our international events. The sales team is responsible for generating sponsorship revenue (note – we treat such companies as partners, as opposed to sponsors). The marketing team has three core functions:
- Look after the brand & design of Bridge2Food
- Generate awareness and enquiries for our sales team
- Promote the events to delegates to generate revenue
Supporting the Marketing Manager, the marketing assistant will:
- Support the team with planning, implementing, and monitoring of campaigns, identifying where return on investment is highest
- Assist with the production of marketing materials and collateral & being able to write compelling copy
- Help to organise and coordinate events such as conferences, webinars, and trade shows – our own, as well as our presence at third party events
- Evaluate data and create reports on key metrics to monitor campaign efficiency and analyse trends
- Create and edit content for different platforms such as social media, website, and press releases
- Provide administrative and project support for a variety of marketing programs
Qualifications for Marketing Assistant
- Bachelor’s degree in marketing, business, or related field preferred
- Ideally 2-3 years’ experience in marketing, with an emphasis on digital marketing
- Strong written and verbal communication skills
- Attention to detail
- Strong organisational and time management skills
- Ability to prioritise tasks
- Familiarity with digital marketing channels
- Knowledge of relevant marketing tools and applications is a plus
- Interest in issues such as nutrition, sustainability & food ethics are a plus
- Must be willing to travel to our events
- An appetite to learn, develop and work as part of a team
To apply:
Send your CV and cover letter to Vincent Brain, General Manager, Bridge2Food (vbrain@bridge2food.com)