From our media partner Drinkpreneur:

In modern times, the world population has become more health conscious and are embracing a healthy lifestyle. The sports nutrition market in Asia-Pacific has shown a tremendous growth in recent years. As individuals are prioritizing and laying emphasis on health, the sports nutrition market has benefited from the trends.

Sports nutrition especially, sports drinks and sports food gain popularity gradually owing to high nutritional value and health benefits associated with them. Protein milks, sports food, and dietary supplements have become a part of a health trend witnessed on a large scale in the Asia-Pacific region. The end-users of these products are athletes, sportsmen, body builders, and individuals who take keen interest in fitness regimes and physical fitness.

Allied Market Research recently published a report on the sports nutrition market. The report is a resourceful tool for individuals seeking information related to the market, such as market share, size, and growth. Leading food and beverage manufacturers are studying the change in trend and are introducing innovative products to the market in sync with the growing need for healthier variations.

Read the full article on the Drinkpreneur website.