Globally, the market for protein beverages is booming and protein powders is enjoying robust growth. According to Euromonitor, the global market for Protein Supplements achieved $2.7 billion in 2015, growing 11.3% compared to 2014. An even larger segment – Sports Nutrition Powder – is expected to grow to $6.7 billion, an increase of 12.2% compared to 2014.* Millennials, female consumers, boomers, sports enthusiasts, weight managers and active, busy professionals are all contributing to this dynamic growth.