[B2F Expert Vision #12] Carving the Active Nutrition Market?! John Quilter (Kerry Ingredients)

‘Today, fitness is top-of-mind for a growing number of individuals, from stay-at-home moms and weekend warriors, to older adults and those looking to destress. Products that previously targeted athletes and body builders are now gaining popularity among the general population. As consumers of all fitness levels become more interested in nutrition and how it impacts their wellness goals, functional products that are safe and can offer clinically-studied health benefits will create innovative products that capture consumer demand.

That is why we are seeing growing interest in using branded ingredients backed by clinical research. Branded ingredients give consumers a clear point of reference when they’re browsing shelves crammed with products claiming to offer health benefits. They also help consumers understand exactly what a product has been fortified with and allows manufacturers to showcase specific research and information. This builds confidence in a product and then, once a consumer’s trust is gained, it helps to keep them loyal to a product they know works for them.

Two of Kerry’s most well-researched ingredients that formulate well almost all sports nutrition focused products are Wellmune®, a propriety yeast beta glucan for immune health and GanadenBC30® (Bacillus coagulans GBI-30, 6086) a patented probiotic for digestive, immune health and protein utilization’.

John Quilter is Vice President and General Manager GanadenBC30® & Wellmune® Kerry Ingredients.

Kerry will also be present at the next:
8th Active, Performance & Sports Nutrition Summit 2018, 12-14 June 2018 (Rotterdam, The Netherlands)
Fantastic annual active, performance & sports nutrition industry networking platform
Target audience: Food, Beverages, Bars, Dairy, Health, Convenience, Sports & Supplement industries
4-in-1 Tracks: Bars & Snacks, Dairy & RTD’s, Beverages & Supplements
Participation: 250+ experts. Exhibition: 40 places.