The finalists have been announced for the first Bridge2Food Sports & Performance Nutrition Awards which showcase innovation and celebrate the achievements of leading players who drive excellence within this industry. The finalists are:
Best New Category Development:
- FITSHE After Workout Shake from FITSHE
- Balls Bars Bites from Food Creation Nation
- DNAFit genetic test kit from DNAFit
Best New Sports Nutrition Product:
- Manuka Sports Bee Fitâ from Family Foods Ltd
- Muscle Food Meat Feast Protein Pizza from Muscle Food
- M-NUTRITION Coffee Break from Manninen Nutraceuticals
Most Novel Ingredient:
- WATTS’UP from Bioactor
- Wellmune from Kerry (EMEA)
- NUTRALYS S85Plus from Roquette
The winners will be announced at the 6th Sports & Performance Nutrition 2016 (14-16 June, Amsterdam).
Colinda Hoegee, MD of Holland & Barrett, Benelux and member of the judging panel said, “The finalists truly reflect the innovation that is so exciting in our industry. We are seeing an increase in products targeted at active mainstream consumers and exciting new categories introduced.”
Gerard Klein Essink of Bridge2Food said “The sports nutrition industry is going through a period of considerable change. Growth opportunities are in performance nutrition for active mainstream consumers. This presents a fascinating challenge and opportunity for the industry and these awards showcase new and innovative products that are meeting these needs.”