Ashwagandha’s benefits in sports nutrition. Chris Kilham & Kartikeya Baldwa (Ixoreal)

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Kartikeya Baldwa, CEO at KSM-66 Ashwagandha explains the reasons why some sport nutrition companies have started to launch new products with Ashwagandha, its main uses and benefits. Chris Kilham, “The Medicine Hunter” talks about the opportunty for european sport nutrition brands

Ashwagandha (Withania somnifera Dunal) is the flagship herb of Ayurveda, the traditional system of medicine from India. This herb has been known for centuries but is only now experiencing major growth worldwide because of a burst of recent studies in pharmacology and medicine. Ashwagandha promotes balance in the body. It is an adaptogenic herb that helps the body successfully adapt to stressful conditions. Ashwagandha is one of the few herbs with significant effects on both psychological and physiological aspects of human functioning.

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