BRIDGE2FOOD AWARDS CELEBRATE INNOVATION IN SPORTS & ACTIVE NUTRITION INDUSTRY
Bridge2Food has launched its 2nd Sports & Active Nutrition Awards which celebrate the innovators creating the next generation of ingredients, categories and products to delight an increasingly health conscious consumer and achieve mainstream appeal. Gerard Klein Essink, director, Bridge2Food said, “These are exciting times in the sports nutrition industry as consumers adopt healthier lifestyles across all life stages and traditional retailers allocate more shelf space to active nutrition products. Our awards will recognise and celebrate companies developing products and ingredients to meet this growing demand that demonstrate nutritional and functional benefits whilst being sustainable.”
The awards are part of Europe’s largest and leading 7th Sports and Active Nutrition Summit 2017 (12-14 June, Amsterdam), which brings together more than 200 experts in sports, weight management, nutrition, health food, beverage and bars industries to discuss latest innovations in ingredients, products, business and markets. Download the summit brochure here. Award finalists and winners benefit from global marketing exposure through Bridge2Food’s online community of 40,000 food specialists, its website, newsletters to 28,000 subscribers, media partners, marketing and public relations.
Last year’s winners – Muscle Food Meat Feast Protein Pizza, Creation Nation’s DIY Protein ‘Balls Bars Bites’ and NUTRALYSâ S85Plus pea protein from Roquette – showcased the increasing trend to adapt and target products to mainstream consumers.
The expert panel of judges includes: Colinda Hoegee, MD, Holland & Barrett Benelux; Claire Nuttall, founder The Brand Incubator; Robert Walker, CEO Voff Science, Asker Jeukendrup director, mysportscience and Pieter-Paul Verheggen, CEO Motivaction. The Award Categories are:
- Best New Category Development: awarded to a company that has created a new category or made significant changes to an existing category
- Best New Sports & Active Nutrition Product: awarded to a new disruptive and innovative product that delights the consumer
- Most Novel Ingredient: celebrates new ingredients that are truly innovative and offer measurable benefits
Entry forms are available online here, or contact: awards@bridge2food.com. The closing date for entries is 30 April 2017 when the expert panel of judges will select a shortlist of finalists. The winners will be announced on 13th June 2017, at Bridge2Food 7th Sports & Active Nutrition Summit in the Netherlands. For more information, please visit: 2017 Sports & Active Nutrition Awards or contact Sue Wilson at:info@bridge2food.com. To download a brochure, visit: 7th Sports & Active Nutrition Summit (12-14 June 2017, Amsterdam), or www.bridge2food.com. For more information, please contact: Sue Wilson, Bridge2Food, e: awards@bridge2food.com.
