A long list of innovating brands in plant-based foods are members of the Plant Based Foods Association. The Mission is to ensure a fair and competitive marketplace for businesses selling plant-based foods intended to replace animal products such as meats, dairy, and eggs, by promoting policies and practices that improve conditions in the plant-based foods industry, and educating consumers about the benefits of plant-based foods. PBFA aims to:

• Engage in education, public relations, and media outreach to increase visibility for plant-based foods and boost consumer acceptance;
• Eliminate policies and practices that place plant-based meats, milks, eggs, and butters at an economic disadvantage, such as labeling restrictions;
• Change the debate on important public policy issues such as the dietary guidelines.

The Plant Based Foods Association will also use various legal strategies, often in collaboration with other organizations, to challenge policies and practices that undercut its members in the marketplace. The goal is to level the playing field for plant-based foods to compete fairly.